WHY CAN'T WINE BE FUN?
Good Clean Fun is Ben Luker’s wine label.
He created the brand after seeing how much fun craft beer and boutique spirits producers were having by creating engaging labels that appealed to their drinkers. Instead of telling drinkers what was important, these producers were listening to their customers and delivering on what they were actually after in a beverage.
This was in stark contrast to the typical offerings delivered by the traditional wine industry, which follows a “my way or the highway” approach. You know the typical wines we are talking about - fancy coat of arms, serious names that don’t really mean anything, and styles of wine that you are told are good but don't really enjoy drinking.
Ben started Good Clean Fun to bring fun and enjoyment back to drinking wine. His goal is to create interesting and highly drinkable wines that you are excited to put down on the dinner table to share with friends and family.
CHIEF (and) WINEMAKER
Ben, like Good Clean Fun, isn’t very traditional. He hasn’t inherited the family's wine business nor come from a long line of winemakers. For the record, he doesn’t even have a winemaking degree!
What Ben does have though is a particular set of skills (not like Liam Neeson) that he has developed over the past twelve years working in various aspects of the wine industry.
His day job as Country Manager of Australia and New Zealand for Wine Intelligence finds him diving into the world of regular wine drinkers and working out what makes them do the things that they do. His research has taken him to the United Kingdom, United States, Japan and India.
Before his role at Wine Intelligence, Ben explored nearly every aspect of the wine industry. He worked in wine teams for hatted fine diners such as Black Bar & Grill, sourced hard to find bottles for wealthy clients in independent retail with Prince Wine Store and knocked down doors in commercial sales for De Bortoli Wines.
In an effort to further understand wine making, he was the first international harvest intern with Big Table Farm in Oregon, USA and has also undertaken vintage with Bleasdale Wines in Langhorne Creek, South Australia.
He would trade all this in though, to play just one game for his beloved South Sydney Rabbitohs.